Client: New York Life
Project: Recruiting Campaign Package

New York Life is a leader nationwide in both individual life insurance and fixed immediate annuities sales, and is also ranked within the Fortune 100 list of companies in the United States. We were approached by New York Life’s Agency Communications department and asked to develop a set of innovative concepts for a recruiting kit targeting prospective agents. Shown above is the brochure design selected, which is accompanied by an outer folder and a series of inserts with information targeting specific audience profiles.

“I’ve worked with Jack for many years at several Fortune 100 companies where his creative approach to problem solving has been invaluable. He has the unusual ability to be practical yet use his imagination to bring a fresh new look to communications. He understands the importance of supporting a corporation’s strategic message and he is always a pleasure to work with — particularly when deadlines are looming!”

Elizabeth Skaflestad, Corporate Vice President,
Agency Communications, New York Life