Client: New York Life
Project: Recruiting Campaign Package

Having been in business for more than 160 years, New York Life is the nation’s sales leader in both individual life insurance and fixed immediate annuities. New York Life is also ranked within the Fortune 100 list of companies in the United States.

We were approached by New York Life’s Agency Communications department and asked to develop a group of innovative concepts to promote their recruiting for prospective agents. Shown above is the final brochure, which is accompanied by an outer folder and a series of inserts tailored toward specific audiences.

“I’ve worked with Jack for many years at several Fortune 100 companies where his creative approach to problem solving has been invaluable. He has the unusual ability to be practical yet use his imagination to bring a fresh new look to communications. He understands the importance of supporting a corporation’s strategic message and he is always a pleasure to work with — particularly when deadlines are looming!”

Elizabeth Skaflestad, Corporate Vice President,
Agency Communications, New York Life